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Sac Midtown: Boosting Your Brand w/ Social Media — Be Trendy

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About this Event

A social media series of workshops targeted towards entrepreneurs, small businesses, bloggers or anyone seeking to elevate their brand on social channels. Each workshop in the series will be lead by Sasha Cotterell, Social Media Specialist at Blanket Marketing Group. Throughout the three workshops, attendees will learn how create a dynamic brand presence on social media, leverage trending topics to boost their brand, and how to create a visually pleasing aesthetic that is brand specific.

Topic For this second Class: Utilizing trending topics is one of the best ways to grow your following. Did something major happen in the world or within your industry? Post about it! If it’s newsworthy, it’s social media-worthy.
Even the biggest companies take advantage of trending topics. Trending topics go deeper than just a hashtag. We’ll be discussing the purpose behind being “trendy” and you’ll leave with tools you can use to track trending topics across platforms.
NOTE: You can take this class even if you skipped the first class! The next class in the series will be Wednesday, June 7th.

About the Instructor

Sasha Cotterell is a social media aficionado currently working as Social Media Specialist at Blanket Marketing Group. She received her B.A. from UC Davis and has been in the digital marketing industry for a number of years, working in Los Angeles as a digital marketing associate and a senior copywriter, as well as doing freelance work. Along with social media, her passions include other aspects of the digital world, such as blogging and branding.